Package display device



H. ZIEMMERMAN PACKAGE DISPLAY DEVICE Filed Dec. 27, 1952 July 23, 1935.

a all A Patented July 23, 1935 UNITED STATES" smssi D menses DISPLAY DEVICE Henry Ziemmerman, Chicago, 111., assignor to Chicago Cardboard Company, Chicago, 111., a

corporation of Illinois Application December 27, 1932, Serial No. 648,879

This invention relates in generaltoa package display device adapted to support an article, to rock upon .a plain surface, and to fold compact- 1y for storage and shipment.

An important object of the invention is in the formation or construction of arocking package 1display device made of a single piece of sheet marial.

A further object of the invention is in the pro- 19 vision of a rocking display device having a broad flat supporting surface upon which the article may be rocked and variable in curvature for articles of different sizes.

'A still further object of the invention is in the 15 provision of new and improved means for locking the rocking part of the display by the insertion of the article supported thereby. a Other objects of the invention will appear here inafter, the preferred forms and constructions bem ing illustratedin the accompanying drawing.

In the drawing, Fig. l is a front view and Fig. 2 is a top view of a package display device in accordance with the principles of this invention in which the insertion of a package locks the rocking parts in position;

Fig. 3 illustrates a blank from which the structure of Fig, 1. is made;

Fig. 4. illustrates the device of Fig. 1 in compact foldedcondition;

Figs. 5, 6, '7 ands are front, top, blank and folded views of a modification; and 1.

Figs. 9, 10, 11 and 12 are front,- top, blank and folded views of another modification illustrating *a different locking device.

'The frame'of this inventionis so constructed that when it is set up, the support upon which it rests is curved in the form of a rocker so that when an article of merchandise is inserted in the display it will assist in-holding the rear display 40 plate in upright position, will lower the center of gravity of the device so thatit will rock freely upon its support and has great stability so that even if tipped at a considerable angle itwill assume an upright position although it will rock 45 violently in doing so, thus giving it considerable value as a display device for advertising and directing attention to the article contained, and holding the article firmly in position at all times.

. This display is particularly adapted for con- 5 taining articles such as .cans, bottles and other upright, rigid packages which will seat firmly inthe opening provided for them and also will rest against the back or display plate for holding it in an upright position. 5 Referr ng now more particularly to Figs. 1, 2, 3

and '4 of the drawing, a rocking display is shown comprising-a single sheet of material cut and scored to provide a main display plate I with a bottom tab 2 cut from an opening 3 with looking notches 4 forming the neck of the tab 2 adjacent 5 a transverse score linev 5 which forms a horizontal shelf 6 when the display is set up. At the front edge of the shelf 6 is a decorative flange I formed by a score line 8. Extending laterally from one side ofthe shelf 8 is a rocker frame comprising a -10, .rocker strip 9; and a locking plate It! separated by fold lines I I and I2. The rocker strip 9 may be varied in length between its fold lines H and I2 and is greater in length than the length of the shelf 6 depending upon the amount of curvature which is desired.

In the locking plate in is an opening 13 having a flat portion II at one side in line'with the edge of the notches 4 formed by the score line 5 of the a main sheet.

In folding this device for packing and shipment the parts 8, g9 and 10 are simply folded together upon their fold lines II and 12 andthen they are folded against the mainplate one upon the score line S'as indicatedin'Fig. 4, In extend ing or setting up the device, the locking plate It is folded under the rocker strip 9 between it and the shelf 6, the tab 2 of the main plate being inserted through the opening l3 and the straight portion ll of the opening being pressed into locking engagement with the notches 4 which will hold the display with the rocker strip 9 in bent or rocker formation. A package I5 is inserted through the openings 3 of the shelf and-J3 of the locking plate which causes them to register accurately and the engagement of the article with the back plate I and its table 2 holds the plate I in upright position when the display is supported upon the rocker 9.

A somewhat simpler construction is shown in 40 Figs. 5, 6, 7 and 8 comprising a main display plate 2| having a tab 22 formed in an article opening 23 of a shelf portion 24. At one side of the shelf is a curved locking notch'25 and extending from the other side of the shelf is a rockstrip 26 haying a separate tab 2l with an oppositely disposed locking slit 28 therein. In this form the rocker strip 28 is curved under the shelf, the tab 21 extending over theopposite side of the shelf 24 where the tongues formed by the locking slots 28 and 25 will interengage, locking the rocker strip in its curved position and not requiring the'interengagement of an article with any portion of the locking strip for holding the display'in place. In this form as'in the other, the engagement of ing tab 22 holds the plate in upright position and will form a platform upon which when the rocking structure is set up.

In the form of the invention shown in Figs. 9, 10, 11 and 12, a main plate 3| has a connected locking tab 32 in an article receiving opening 33 which separates hinged shelf portion 34. One shelf portion 34 has a slot 35 at one end, and a rocker strip 31 extends from the shelf portion 34 at the other side, with a. tongue 38 adapted to engage in the slot 35 when the rocker strip is folded under and curved downwardly. The front edges of the shelf portions are connected by a hinged front flange 39 which is curved at its lower edge to conform to the curvature of the strip 3'! when it engages the slot 35. Instead of an article l5 resting upon the strip 31, the lower edge of the locking tab 32 is connected to the front flange 39 by a support 36 formed by a cut-out 40 in the flange 39. This connects the flange 39 so that when the shelf portions 34 are folded upwardly, the flange 39 will be drawn parallel with the main plate 3| and the support 36 will be located just above the rocker strip 31 an article l5 may rest. By having the shelf portions spaced apart by the opening 33 and the cut out 40 in the front plate, practically the entire front of an article 15 is uncovered for display, showing it more clearly to a customer. Engagement of an article with the main plate 3| and with the looking tab 32 holds the main plate in upright position when the display rests upon its rocker.

' 'an upright plate and In all of these forms it' is apparent that the variation in the length of the rocker strip will cause a corresponding variation in the curvature of the rocker and that an article l5 set in position throughthe opening in the shelf will rest upon the rocker, or upon a support just above the rocker, thereby causing the structure to have a low center of gravity so that it is not easily overturned but will rock freely without-tipping. The

display plate may therefore be of considerable size or height adapted to contain illustrations or reading matter pertaining to or descriptive of the package.

I claim: 1

1. A display comprising sheet material having an upright display plate and an attached horizontal article holding portion with an extending strip folded at right angles to the plate and forming a bottom support curved to rockthe display.

. 2. A folding package display having a low horizontal portion adapted to support an article and comprising a single sheet of material having a supporting strip folded to extend at right angles to the plate at the lower end thereof, and upon which-the display rests curved to rock the display transversely.

3. A display comprising sheet material having an upright plate and a connected horizontal article holding portion at the bottom and a single strip disposed at right angles to the plate extending under'an article at the bottom of the and display, the strip being curved between its ends to support and rock the display transversely. 4. A display comprising sheet material having an upright plate, an article holding portion atthe bottom of the plate and a single strip extending under the article and transverse to the plate holding portion at the b tom of the plate, the

strip being. bowed betweaits ends to cause the curvature of the strip.

5. A display comprising sheet material having and an article receiving portion angles at the bottom thereof an upright plate extending at right and a rocking strip hinged at one side of the said portion and curved thereunder and secured to the other side of the receiving portion.

6. A package-display comprising sheet material having an upright plate and an article receiving portion at right angles to the plate, and a rock-' ing strip hinged thereto, and interengaging means for securing the strip in curved relation below and to the said portion.

7. A rocking package display comprising sheet material having an upright display plate, an article receiving portion extending horizontally at the bottom of the plate, a strip hinged at one and below and secured at its ends to the said portion.

9. A package display comprising foldable sheet material having a perforated article receiving portion and a display plate hingedthereto extending upwardly from said portion, the article perforation being close to the plate so that an article therein will engage and assist in supporting the plate, and a side extension of said portion bowed below and attached to the other side thereof for supporting the display.

10. A package display comprising foldable sheet material having a perforated article receivingportion and an upright display sheet hinged thereto and extending above and below the said portion, wherebyan article disposed in the perforation and extending above and below the said portion and in engagement with the display sheet is operative to hold it in upright position, and a rocker strip hinged at one side of the receiving portion, bowed below it, and releasably attached at its other end to the other side of said portion.

11. A package display comprising foldable sheet material having a main display plate, a perforated article holder hinged thereto, a rocker strip hinged at one side of the article holder, and means for interengaging article holder at the other .side ,of the article holder to maintain the rocker strip in curved position, the main display plate being adapted to be held upright by the engagement therewith of an articlein said article holder.

12. A package display comprising a foldable sheet having a main display portion, a perforated article holder hinged thereto, a curved rocker strip hinged at one 'side of the article holder, means to engage the strip at the opposite side of the holder for maintaining it in curved position, whereby an article inserted through the perforation in the article holder is adpted to rest upon the curved strip and to engage the main display portion above and below the article holder to hold it in upright position.

13. A package display comprising sheet material having an uprightdisplay plate and a perforated article holding portion, a rocker therefor hinged at one end of-the portion, means for attaching the other end of the rocker to the other end of the portion and holding the rocker in a fixed curve depending upon its length, whereby a package inserted through the perforated portion is adapted to rest directly upon the rocker.

the rocker strip and the 14. A package display comprising a foldabie sheet having an upright main display portion and a perforated article holder hinged thereto and extending horizontally at the bottom, a tab forming an extension of the main sheet being cut out of the perforation so that an article inserted in the perforation of the holder will engage the main display portion and its extension tab and will contact with the main display portion and its maintain .the holder and main display portion at right angles.

15. In a package display, a foldable sheet comprising a perforated article holding shelf portion,

a main display portion with an extension comprising the cut-out of said perforation, a rocker strip hinged at one end of the shelf portion, and means for engaging the free end of the strip at the other end of the shelf and holding the strip in curved position below the shelf so that an article to be supported thereby will rest on the strip and extending through the perforation of the shelf in extension to hold the main display portion in up- 10 right position at right angles to the shelf.

HENRY ZIEMMERMAN. 

